Somewhere between the premiere of “An Inconvenient Truth” and the roll-out of Wal-Mart’s “fair trade” coffee brand, this noble idea of “sustainability” have developed into a super-charged marketing and branding exercise. Being in the business of trade shows, we realize we cannot serve the Green Revolution if we are not part of the sustainability movement. The result: Development of a Trend Report "An Inconvinient Booth": The Economic Impact of the Green Movement on the Trade show industry.
With the help of The Bloom Group, an international research firm, we found there is considerable interest in Green exhibiting among both exhibitors and suppliers and that interest has translated into small, measured steps toward adopting Green exhibiting options.
Exhibitors, exhibiting in the Green trade shows like Intersolar, Green Tecnology, SIP Global Green Expo, Global Eco Apparel Trade and Fashion Show, International Green Technology Trade Center, Windpower Expo, to name a few will specially benefit from this report.
If you want to further explore your role in Green Exhibiting, you might be interested in Green Technology: Our 1st Step Towards Planetary Civilization