Trade Show Exhibitor Best Practices as Prescribed by Trade Show Attendees

In this white paper you will learn how learning and inclination to buy, prescribe, recommend or influence goes hand-in-hand.

The size of this study – based on over 3,000 interviews – gives you an unprecedented body of experience to help you enhance your trade show program. Great insight, about drawing in attendees with product info, promotions, and the right people, and about creating a true learning environment to make attendees more likely to buy from you.

You will take away some best practices as recommended by the attendees, including exhibit staffing, live presentations, attendee networking and many more.