5 Step Approach To Selecting The Right Trade Show

1. Research your company’s marketing and sales objectives.

2. Seek feedback from current and prospective customers.

3. Create a master list of shows.

4. Analyze the lengthy list.

5. Create a short list of shows that meet your expectations.

Used by Cox’s {Exhibit Surveys Inc.} clients such as Hewlett-Packard Co. and FedEx Corp., this proven process allows you to make informed decisions based on your company’s objectives.