Trade Show Booths: Time Warner

TIME WARNER resized 600

Making Consumers Feel at Home

In planning an all-new exhibit, Time Warner Cable made a list of four wishes, and Skyline granted them all. "Skyline took all of our requirements into consideration and delivered a booth that actually exceeded our expectations. Everyone is excited about using it," says Dave Schwehm, Time Warner Cable's Senior Director of National Sales.

What did the company desire and achieve?

1. Eye-popping impact. The graphics reflected the company's new logo, new graphics package and its tagline, The Power of You.
2. A technology living room. In the center of the exhibit, a living-room setting showcases the company's cable TV, digital phone and high-speed Internet services. "Our customers loved it."
3. Height. Because competing exhibits have been going higher, a large curved sign stands 20' high - 8' more than the previous exhibit.
4. Modular component "That was important to us because we do five or six shows a year in different sized spaces," Schwehm says. The new exhibit can be configured for many sizes.

For each show, Skyline manages a budget, handles shipping, sets up and dismantles the exhibit, and responds to spontaneous needs.