Tradeshow Success Stories

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Custom Trade Show Booth: Trademark

trade show display booth Trademark

Budget-Stretching Exhibit

Less is More in Budget-Stretching Exhibit

A traditional custom exhibit cost so much to buy, ship, install, disassemble, store and refurbish that Trademark Property Company could afford just one show a year.

"We looked at the bottom line and understood there was a better return on investment with Skyline," says Shawn Yujuico, director of marketing for the upscale retail developer. "Combining the flexibility of a modular system and the quality of custom design is rare in the industry. With Skyline, you don't have to sacrifice anything."

Flexibility. Trademark values the ability to reconfigure the exhibit, replace fabric graphics, and use parts of the exhibit for smaller shows.

Green exhibiting. "Skyline really contributes to our company's commitment to sustainable development," Yujuico says. "Lightweight materials and sourcing from Las Vegas meant a dramatic decrease in carbondioxide emissions related to shipping."

The Skyline Advantage. "I'd never say it's about cost," Yujuico says. "It's someone who partners with you to deliver a solution that is practical for the long term."