Brand Design, Brand Marketing and Brand Psychology

Brand Expression: Drive Demand Through Creativity!

Posted by sarmistha tarafder on May 14, 2013 10:01:00 AM

The dynamic blend of a strong brand proposition and a compelling brand personality gives birth to a powerful brand expression. Key brand attributes like: texture, color, imagery, typography, forms, tone of voice, sound and environment play a unique role in defining the proposition and developing the personality. These attributes are then used like a palette to design all touchpoints of the brand to foster the environment necessary to create the desired expectation.

Designed by Artefice Group, Italy, "Coca-Cola offers consumers a special edition of the legendary glass bottle: an original interpretation of the brand personality through a series of three creative subjects. What catches the attention is the movements, the depth of shading, the colors that convey all brand values in a stylish way." The keywords here – movement, depth of shading, colors all substantiates the The Journey to Shared Value: A world where cultural revolution is alive...  "We can’t control how Coca-Cola gets painted on the side of a wall, for thousands of people to see. But we believe that if we engage the market with stories that provoke happiness and inspire optimism, our consumers are going to talk about our brand in a way that is more powerful than we could ever do ourselves." This expansion in brand expression has helped Coca Cola to sell over 1.8 billion servings of its products to consumers in every country in the world, save Cuba and North Korea (officially).

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Brand Colors, Color inspiration, Sarmistha Tarafder, Brand Power, Brand, Brand virtue, Branding, Characteristics of Famous Brands

Being Different: The Dominant Differentiator!

Posted by sarmistha tarafder on Apr 25, 2012 12:17:00 PM

It is a striking irony that in a bio-diverse planet such as ours we thrive on the competitive herd mentality of trying "to fit in". We like to play it safe. We like to trod the path that have been traveled ten thousand times. We have forsaken the imaginative spirit of David Livingstone to be "the creatures of the commonplace, the slaves of the ordinary". The best we can do is "new and improved" of the same old stuff. For example, the daily staple jeans: we have a choice of high rise, low rise, classic rise, boot cut, straight cut, wide leg, skinny flair and more of the same. In vain, we do not think about fabricating jeans that will interact with the atmospheric conditions to provide optimum wearing experience. The technology is there yet the imagination and the capital to take it to this level is sure lacking!

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Topics: Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Idea Brands, Booth Design Inspiration, Sarmistha Tarafder, Know your Target Audience, S Portable Display Booths, Brand Power, Brand, Harvard Business School, Globalization 4.0, Brand virtue, Branding, "Different", Youngme Moon

Booth Design–Trendy in Turquoise: A Sure-fire Way to Success!

Posted by sarmistha tarafder on Apr 18, 2012 10:32:00 AM

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Topics: Art and nature Inspiration, Art and Design, Art of Business, Booth Flooring, Architecture, Booth Display Design, Exhibition Booth Design, Color, Booth Design trends 2011, Goethe, Exhibition colors in harmony, Turqoise Booth Design, Unique Booth Design, Sarmistha Tarafder, Art of Creation, Branding, Trade show exhibit design

Portable Displays: The Promise of Sustained Innovation!

Posted by sarmistha tarafder on Mar 5, 2012 12:04:00 PM

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Topics: Art and nature Inspiration, Art and Design, Abundance—the Future is Better Than You Think, Portable Pop Up displays, Green displays, Dr. Peter Diamandis, Steven Kotler, Exponential technologies, DIY innovators, Technophilanthropists, Rising billion, Sarmistha Tarafder, Brand virtue, Branding

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