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Tradeshow Booth Design

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The Battle for Innovation: How do you win it?

  
  
  
  
  
  

Create like Van Gogh, live like Michelangelo.

silence

Corning is one such company that has a track record of over 150 years of innovation. It goes way back to the days of Thomas Edison: from manufacturing of light bulbs to color tubes, to LCD screens to the Pyrex glass technology and much more. No other house of glass affects our daily living as does Corning. The Reason: Innovation

How does a company keeps winning the battle for innovation for 150 years?
Frans Johansson, author of Medici Effect, asked this question to Lina Echeverria, who heads the glass research group at Corning. "I want the researchers [at Corning] to have the creativity of Van Gogh but lead the life of Michelangelo." She tells them to follow their hearts. This is where passion comes from and passion is the house for creativity. Believe it or not, there is a "creativity room" at Corning where researchers can talk about whatever is on their mind to encourage cross fertilization of ideas. This is the field of INTERSECTION. Innovation happens here. Ideas that were always seen as completely apart, merges to form this extraordinary new phenomena. Eric Lewis is one such innovator who lives and breathes at the INTERSECTION. He created a new musical identity: ELEW......it is rock, it is jazz, it is classical piano.
Experience innovation as it happens.

Now, that you have watched innovation in real time what does it mean to have the creativity of Van Gogh but lead the life of Michelangelo.

Vincent Van Gogh was a starving painter of his times. He sold only one painting in 1890, the year he took his life. Yet he laid the foundations of modern art. He did not paint what he saw as reality. He created his own reality. It is an inter-dimensional concept.
When Vincent van Gogh was asked, "Your trees always go beyond the stars...?" he said, "Yes, because I understand trees. I have felt always that trees are the ambition of the earth to reach the stars. Otherwise why? To touch the stars, to feel the stars, to go beyond the stars – this is the desire of the earth. The earth tries hard, but cannot fulfill the desire. I can do it. The earth will understand my paintings, and I don't care about you, whether you understand or not."
"The emotions are sometimes so strong that I work without knowing it. The strokes come like speech." This is what it means to create from the seat of passion. It is the rythm of the heart.

Michelangelo breathed life into stone. He was the master magician. Yet, he was painting for the church. His famous painting is God creating the world, very much in sync with the signs of the time. Michelangelo, was skilled, disciplined and had good business acumen. Michelangelo was the man living in the world, creating and helping others. Van Gogh was not of the world – he created for the sake of creation. "I can very well do without God both in my life and in my painting, but I cannot, suffering as I am, do without something which is greater than I, which is my life - the power to create." Vincent Van Gogh

Whatever you do to live in this world, live it but always DREAM. Dreams are the paintings of your passion. You will know it. It is not of this world. Give life to that which is out of the world, innovation is bound to follow.

Sarmistha Tarafder
Co-creator of brands in 3D spaces.
In pursuit of essence and enchantment, mind and mystery, myth and matter!
tweet@sarmisthataraf

Trade Show Booth Design: The Muse Methodology

  
  
  
  
  
  

muse-inspiration

The goddeses of the spirit who inspire the creation of the arts, the sciences and the very intelligence of creation itself is what we call muse. It is the underlying force that compels us to be greater than who we think we are. It is the source of our inspiration. In Greek mythology, muse has been attributed to the characteristics of the 9 daughters of Zeus and Mnemosyne; keeper of the arts and the sciences. One of the daughters, Calliope, is best known as Homer's muse, the inspiration for Odyssey and Illiad. Likewise, Urania is the “heavenly muse” invoked in John Milton's epic poem Paradise Lost. Through out the ages, mankind has always saluted this inner knowledge as the driving force for all their creative pursuits.

As we are closing in on one year and embarking on another, I dared to embark on this journey, to find out if there is a methodology to musing. It would be foolish of me to think that I can wrap it up in a neat little package, when so much has been researched about it. Yet, I believe, if we start with a very simple belief system, we are well on our way to be the creators monolithic greatness.

  1. Expel the "t" from can't. Always explore can. See how far it takes you.
  2. Repel Negativity like the Black Plague.
  3. Enjoy the basics. Marvel at this simple fact; your body does not skip a heart beat nor it forgets to breathe no matter what the physical and the environmental challenges are.
  4. Read, Read, Read. Learn from famous biographies and the works of Nelson Mandela, Richard Branson, Joseph Campbell to name a few.
  5. Mobilize your inner smile. Cultivate mind mapping.

“When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds: Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great, and wonderful world. Dormant forces, faculties and talents become alive, and your discover yourself to be a greater person by far than you ever dreamed yourself to be.”....... Yoga Sutra by Patanjali

Our belief system dictates us in setting our aims and achieving our goals. Michelangelo reminds us: “The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

Sarmistha Tarafder
Co-creator of brands in 3D spaces.
In pursuit of essence and enchantment, mind and mystery, myth and matter!
tweet@sarmisthataraf

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