As the media welcomed 2012 with a frenzy of doom and gloom, Skyline announced the transition to EcoFi fabric for all its' portable pop-up dispalys; thus taking a firm step towards protecting our precious natural resources. EcoFi Fabric is made from 100% post-consumer water bottles. Approximately, 80 water bottles make up one complete pop-up display! This is indeed very exciting for our industry that is known for its phenomenal waste and of course, it adds another earth-friendly layer to the existing eco-friendly portability of the Skyline brand.
This is good news.
However, truth be told, petroleum-based plastic bottles can be recycled only once and then it goes to landfill where is takes about 700 years before the decomposition starts. The greater news is — the researchers at IBM have come up with a way to make plastic from plants. The "green chemistry" breakthrough using organic catalysts" results in plastic that is capable of being recycled again and again and again unlike its petroleum based plastic counter part. This breakthrough that promises biodegradable plastics made in an energy-efficient way has been said to herald an era of sustainability for the plastics industry. In fact, this is only one of the many technological and biological revolutions that is materializing right now as we speak to usher us in the age of Abundance.
Abundance—the Future is Better Than You Think—is a new book by Dr. Peter Diamandis and Steven Kotler. It is an action packed ride immersed in a vision that challenges us to take bigger risks, create an innovation culture, and focus on solving problems rather than complaining about them. Exponential technologies, DIY innovators, Technophilanthropists and Rising billion—are the four emerging forces that are conspiring to aid human evolution in the next 20 years. Thus, 2012 is indeed the symbolic marker into an era of sustainability, peace and innovative solutions in every field.
"We don’t believe abundance happens automatically. It’s up to each of us. That’s what makes today so different. We face enormous problems, but we—as individuals—have enormous power to solve them. It really is a magical time.......But ultimately, abundance is about creating a world of possibility: a world where everyone’s days are spent dreaming and doing, not scrapping and scraping."
A thrilling odyssey published for our times. Happy Reading.
Co-creator of brands in 3D spaces.
In pursuit of essence and enchantment, mind and mystery, myth and matter!