If you don’t know why you are going, what you want to achieve and measure how you did what you set out to do…it is a waste of money, resources and energy.
Articulating this to staffers is paramount. Your staffers need to understand why they are exhibiting as well as the value in what they are presenting in order to effectively engage and interact with prospects, secure qualified leads and close business.
Some topics of interest include:
1. Have a strategy rather than just show up.
2. Trade shows require hard work and planning.
3. Target the right shows.
4. Trade show labor and why it’s worth it
Download the article to see how to strategize before going to shows.......